State of Uncertainty

State of Uncertainty

The state of uncertainty is an innate condition of existence, intrinsic to the very concept of time as an entity which ends, and the fact that eternity does not exist. The impossibility of directly controlling one’s own future provokes a natural sense of disorientation in men and women, with regard to the events in their life.

Humanity has always strived to reduce this natural cognitive gap, with no scientific methods, such as astrology and superstition, in the hope of finding refuge in the possibility of sharing this uncertain common destiny.

The formation of exact sciences, such as statistics and the calculation of probabilities which, based on data and figures, have helped to limit the mysteries of the future.

Data and figures are the elements that constitute the founding nucleus of an insurance, an entity which, by foreseeing and managing a risk, succeeds in intervening to provide a guarantee designed to protect us from the many uncertainties of life: from the simplest perplexities we encounter as children to the more pressing worries we experience as adults.

Client: Generali Group
Production: Giovanna Montani, Martina Venettoni
Creative/Art Direction: Alessandro Brunetti, Stefano Coccia, Martina Venettoni
Strategist/Copywriter: Alessandro Brunetti
Production assistants: Stefania Crapsi, Martina Monaco
Direction: Salvatore Aquilani
Editing: Salvatore Aquilani
Cinematography: Francesco Pennica
Compositing: Nicolò Ramacci
3D and Vfx: Alessandro Clener
Sound and Mix: Iacopo Sinigaglia
Music: Audiojungle